Nino Schurter is the new ambassador of the Bike Kingdom

The Bike Kingdom Lenzerheide has a new ambassador: Olympic champion, world champion and overall World Cup winner Nino Schurter. At home in the Bike Kingdom himself, Nino Schurter knows the area around Lenzerheide, Arosa and Chur like the back of his hand.

New Ambassador Nino Schurter
Nino Schurter is one of the world's best mountain bikers and as of now the new ambassador of the Bike Kingdom Lenzerheide. The common goal: to present the Bike Kingdom as it is worthy of a kingdom - with all its natural diversity and limitless possibilities. No one else could better represent the Bike Kingdom and convey its competence and credibility to the outside world - both to the bike community and to the public. With his likeable and down-to-earth manner, Nino Schurter will be the new figurehead of the Bike Kingdom and will make it accessible to an even wider audience.

An affair of the heart for the man from Graubünden
For Nino Schurter, the Bike Kingdom is not just any bike region, but the ideal training ground in his home. The Bike Kingdom simply offers everything for mountain biking. From flowing trails to technically demanding passages. All this embedded in a beautiful landscape. For Nino, it also means home. In addition, he can bike from Chur almost all year round. But he also associates the Bike Kingdom with something else, namely his most emotional victory so far in his career as a mountain biker, the win at the home World Championships 2018 in front of a local audience.

New video format «Nino's Kingdom Class by ÖKK»
Together with the presenting partner ÖKK, five videos - the «Ninos Kingdom Class by ÖKK» - have already been shot as part of the partnership, in which Nino Schurter explores the Bike Kingdom alone, together with his daughter or also with his father, and at the same time provides tips and tricks for the viewer. These videos will be shown on bikekingdom.ch throughout the entire bike season and are intended to appeal not (only) to professionals like Nino Schurter, but also to «normal» mountain bikers who would like to learn something new, families with children or even pleasure bikers. In addition to his presence in the «Ninos Kingdom Class by ÖKK» videos, Nino Schurter also appears on his social media channels like Instagram and Facebook as an ambassador of the Bike Kingdom and thus promotes his well-known local trails and tours.